digtal marketing by sanjay mitra

 Here’s a comprehensive guide to Web Hosting & Deployment , which are essential steps in making your website or web application accessible to users over the internet. 🌍 1. What is Web Hosting? Web hosting is a service that stores your website's files (HTML, CSS, JavaScript, images, databases) on a server connected to the internet so that users can access your site by typing in your domain name. 🚀 2. What is Deployment? Deployment refers to the process of uploading your web application or website to a hosting server so it becomes accessible to users online. It includes setting up environments, transferring files, configuring the domain, and ensuring the site runs correctly. 🧱 3. Types of Web Hosting Hosting Type Description Best For Shared Hosting Multiple sites share one server Beginners, low traffic sites VPS (Virtual Private Server) Virtual servers with dedicated resources Growing sites, moderate traffic Dedicated Hosting Entire server for ...

  Search Engine Marketing (SEM) is a form of digital marketing focused on increasing a website’s visibility in search engine results pages (SERPs) through paid advertising . While SEO targets organic traffic, SEM involves paid methods like Pay-Per-Click (PPC) advertising. Here’s a comprehensive guide to SEM: 🔍 1. What is SEM? Search Engine Marketing (SEM) is the practice of promoting websites by increasing their visibility in search engine results pages primarily through paid ads . SEM may include: PPC (Pay-Per-Click) ads Display advertising Product listing ads (PLAs) Remarketing 💡 2. Why is SEM Important? Instant visibility : Ads appear at the top of search results. Highly targeted : Reach users by keywords, location, demographics, device, etc. Measurable ROI : Track clicks, conversions, and cost. Scalable : Budget and scope can be adjusted based on performance. 🧠 3. Key Concepts in SEM a. Pay-Per-Click (PPC) You pay a fee each time so...

  Search Engine Optimization (SEO) is the process of optimizing websites and online content to improve visibility and ranking on search engine results pages (SERPs), especially on Google. It involves both technical and creative strategies aimed at driving organic (non-paid) traffic. Here’s a detailed breakdown of SEO: 1. What is SEO? SEO stands for Search Engine Optimization . It’s the practice of increasing the quantity and quality of traffic to your website through organic search engine results. 2. Why is SEO Important? Increases visibility : Higher rankings mean more visibility and traffic. Builds credibility : Users trust top-ranked sites. Cost-effective : Organic traffic is free, unlike paid ads. Better user experience : Good SEO improves site structure and navigation. 3. Types of SEO a. On-Page SEO Optimizing content and HTML source code of a page. Keywords optimization Meta tags (title, description) Header tags (H1, H2, etc.) Image alt at...